Networking for Success

Let me be completely upfront with you. I don't do a whole lot of networking. At least, not in the way many of us think about networking - you know, picking just the right outfit for the occasion, milling around a roomful of strangers and perhaps a few acquaintances, asking about them and their business (Note: I did not say telling them about myself and my business), maybe following up with a potential new client or recommender. 

In reality, I just don't have much time for all of that. My coaching practice keeps me pretty busy and I have two children who hate to see me leave the house in the evenings. The answer, for me, is to be selective in where and how I choose to get out there, meet new people, make strategic connections, and follow up.

I'd suggest that you do the same. Be strategic in your networking efforts. Figure out where you can meet potential new clients, customers, business allies, employers, and so on. Pick an organization or two, become involved, take a leadership role, get visible! And remember to add value, first and foremost. Whatever you do, don't just get out there and start passing out your business card. This is a major turnoff for most people - and a real waste of paper, as your card will likely get trashed or shoved to the bottom of a drawer, never to be seen again. 

If you happen to live or work in the Philadelphia area, check out Jamie Broderick's Network Now. Jamie's a friend of mine and a fabulous networker and businesswoman. She's all about helping her members make great connections, gain visibility, and maximize their business success.  

Remember, networking is essential for career success. Be sure you're doing it wisely and well. 

Check back for more tips on networking for success. 

Until next time...

Liz